I design complex tools for people
who can’t afford to get it wrong.
Complex systems. High-pressure environments.
When confusion isn’t an inconvenience, it’s a risk.
Drone Intelligence for Police Dispatch
The drone sees everything. Dispatch sees nothing.
Dispatchers were not overwhelmed by volume. They were overwhelmed by how many places they had to look. I designed for consolidation, not reduction.
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Automating Graduate Hiring Workflows
Seven tools. Twenty-three steps. No single source of truth.
Every handoff meant entering the same data again. Small errors compounded silently until they surfaced downstream, so I designed the pipeline to eliminate re-entry entirely.
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Designed & Launched: Solar Pool Services Inc.
Nobody wants solar pool heating. They want a warm pool.
I made an unfamiliar technology understandable by designing and launching the full B2C experience: service architecture, proof, and three quote pathways.
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Patient Dashboard for 12M Users
Twelve million patients had data. They needed direction.
I redesigned around next-step clarity instead of information density, increasing engagement by 35%.
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Information Architecture for Invisalign.com
The site was organized like the company. Patients were not.
I rebuilt the navigation around patient goals instead of business units, improving task success from 67% to 94%.
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